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How you benefit |
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Know what your customers' needs are |
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Discover how to effectively segment your targeted markets |
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Exceed your customers' needs with product innovation, product quality and efficient distribution |
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Develop creative and cost-effective marketing strategies |
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| Designed for |
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Recently appointed marketing managers |
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Sales managers |
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Marketing officers |
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Market coordinators |
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Customer programme controllers |
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General sales agents |
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| Course Contents |
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Conducting marketing research audits of your own organisation, the competition and the customers |
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Efficient marketing segmentation and SWOT analysis |
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Customising products and services to satisfy the needs of your target audiences |
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Advantages and disadvantages of different distribution channels |
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Selecting the most efficient promotional strategy |
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Developing and implementing your annual marketing plan |
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Setting up control procedures to monitor the Marketing Plan's implementation and results in each target market segment |
